Majority of Facebook activities carried out by minor group of 'power users'

Haiti Sun (ANI) Saturday 4th February, 2012

A small group of users on Facebook perform majority of activities on the social networking site, a new research has revealed.

The new study entitled, 'Why Most Facebook Users Get More Than They Give', from Pew Internet, an American not-for-profit research firm, revealed that only 20-30 per cent of Facebook's 843 million users are deemed 'power users', the most active on the social networking site.

The study revealed that most Facebook users are moderately active over a one month time period, so highly active power users skew the average.

Secondly, these power users constitute about 20 per cent to 30 per cent of Facebook users, but the striking thing is that there are different power users depending on the activity in question.

One group of power users dominates 'friending' activity. Another dominates 'liking' activity, and yet another dominates photo tagging,' The Telegraph reports.

The study pointed out that most people using the social network receive more interactions, such as 'likes' or being tagged in photos, than they give out on the site.

It found that people 'liked' other Facebook members' content an average of 14 times, while their own content was on average 'liked' 20 times.

Twelve per cent of Pew's study participants, over the course of a month, tagged friends in photos, but then 35 per cent were themselves tagged in minimum of one photo.

According to the study, on average they sent nine personal messages and received 12. Forty per cent of them made a 'friend request', while 63 per cent received one in that time. (ANI)