ANI
14 Sep 2021, 17:48 GMT+10
New Delhi [India], September 14 (ANI): Olympic sensation Neeraj Chopra's success on the final day of the 2020 Tokyo Olympics has turned the track and field star into a household name across the country.
Securing the first-ever Olympic Gold medal for India in a track and field event, javelin thrower Neeraj Chopra's sensational on-field performance has translated seamlessly into a digital phenomenon, making the 23-year-old athlete hugely popular on social media.
Since the day on which Neeraj won the Olympic Gold, his stock has skyrocketed on social and digital media. According to a report by research consultancy firm YouGov SPORT, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the 'most mentioned' athlete globally on Instagram during the 2020 Tokyo Olympics.
These numbers also represent a whopping 1401% and 2055% increase in his mentions from separate authors online, respectively. As a result, Neeraj Chopra's reach on social and digital media has reached a staggering 412 million, spanning several geographies over the world. These numbers have combined to take the athlete's social media valuation to a total of INR 428 crores.
The athlete, who is supported and managed by JSW Sports, has created inroads into mainstream commercial success as a result of his performances on the field, and his growing popularity off of it.
According to the report by YouGov SPORT, Neeraj Chopra's total interactions on social media since bagging the Gold medal have risen to 12.79 million, at a rate of 86.3%. A key factor in the increased engagement on the athlete's profile has been the steady increase in his video views, which is recorded at 4.05 million, nearly thrice the average for an elite Indian athlete on social media.
Neeraj Chopra is also presently eclipsing established international cricketers like KL Rahul and Rishab Pant in terms of total interactions and overall reach on social media. Naturally, the number of account followers for Neeraj Chopra has also seen a swift upswing, with his Instagram following now recorded at 4.4 million, representing a 2297% increase in his followers. (ANI)Get a daily dose of Haiti Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Haiti Sun.
More InformationMOSCOW, Russia: This week, Russia became the first country to officially recognize the Taliban as the government of Afghanistan since...
CAIRO, Egypt: This week, both Hamas and Israel shared their views ahead of expected peace talks about a new U.S.-backed ceasefire plan....
WASHINGTON, D.C.: The Trump administration has made public a visa decision that would usually be kept private. It did this to send...
MADRID, Spain: Liverpool footballer Diogo Jota and his younger brother, André Silva, have died in a car accident in Spain. Spanish...
LONDON, U.K.: An unrelenting heatwave sweeping across Europe has pushed early summer temperatures to historic highs, triggering deadly...
President Donald Trump's plans to build a space-based Golden Dome missile defense shield have drawn immediate criticism from China,...
NEW YORK CITY, New York: With just weeks to spare before a potential government default, U.S. lawmakers passed a sweeping tax and spending...
PARIS, France: Fast-fashion giant Shein has been fined 40 million euros by France's antitrust authority over deceptive discount practices...
PALO ALTO/TEL AVIV: The battle for top AI talent has claimed another high-profile casualty—this time at Safe Superintelligence (SSI),...
FRANKLIN, Tennessee: Hundreds of thousands of Nissan and Infiniti vehicles are being recalled across the United States due to a potential...
REDMOND, Washington: Microsoft is the latest tech giant to announce significant job cuts, as the financial strain of building next-generation...
LONDON UK - U.S. stock markets were closed on Friday for Independence Day. Global Forex Markets Wrap Up Friday with Greeback Comeback...